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Changing values and expectations
As a result of changing values there has been an enormous shift in people's expectations in the workplace.
- The different expectations of age, salary, education and professional groups necessitate a professional approach to personnel marketing.
- It is important to base orientation and selection on these requirements and not only on career path and references.
- Even the most highly qualified employee will only become a success factor when he or she can identify with the company and its objectives and has a sense of wellbeing.
Just how varied the expectations in the different sectors are can be seen from the results of the groups surveyed "National Key Account Manager, 30-40J: |